Hlynur V. Atlason

When Dan and Emma founded Good Form, Ercol was the first brand they sought to align with. The couple owned original furniture by the company’s founder, Lucian Ercolani and loved how the designs remained timeless and relevant. The quality of the craftsmanship also meant each piece was just as usable as the day it was made.

Atlason is a strategic design and innovation studio based in New York City.  Since its founding in 2004 by Icelandic-born, New York City-based designer Hlynur V. Atlason, Atlason has delivered products and goods that are both beautiful and hold up under environmental scrutiny.

Inspired by William McDonaugh’s “Cradle to Cradle,” which confronted the hidden costs of cheap design, Atlason puts sustainability at the center of its design practice. From integrating post-consumer polymer into packaging for Timex to timeless hard wood seating, Atlason’s fully-functional process produces furniture, consumer products and packaging that live at the nexus of world-class design and sustainability.

Today, Atlason continues to push the boundaries of technology and design to make the world a more beautiful and livable place, one product at a time.