Says Dan, “The gallery was originally a semi-industrial space that housed a traditional print company. When the previous tenant left, our landlord polished the concrete floor and painted the whole interior white. The contrast between our iconic furniture and the clean, industrial interior worked well but the large open space was a challenge for us as there were no intimate areas to engage with customers or adequately showcase our range of furnishings, fittings and fine art.
“I have known Gidon for a long time and we share a love and appreciation for early European modernism and Japanese inspired minimalism. When Gidon offered to have a look at our gallery space it was an easy decision to have him involved in creating an interior concept that would suit our context and scale. His process of design is reductive, finding the most sympathetic way to communicate our values.
“Gidon is a talented artist and sculptor who has a gift for arriving at elegant solutions to a challenge. Gidon suggested retro-fitting existing cabinets to reduce waste and creating a modular solution to give us the freedom to change the spaces as needed".
For the material selection, hardwearing light stained European birch plywood was incorporated as the main element. It makes a connection to the work of early modernist architects and designers who embraced this material. The wall panels were offset slightly to accentuate the linear, grid like nature of the design.
The finished result is a space that is both elegant in its understated modesty, functional and flexible. The response to the design so far has been really positive and the team are delighted with the result.
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